### **Outbound Emails Restrictions Are Tightening**

The landscape of outbound sales is undergoing a pivotal transformation as we approach 2024. The changes in email regulations by giants like Gmail and Yahoo are steering us towards a significant shift in sales strategy. This evolution presents an exciting opportunity for Sales Development Representatives (SDRs) and aspirants in tech sales: the resurgence of Outbound Cold Calling, augmented by the emerging role of fractional SDRs on platforms like Glencoco.com.

**The New Email Regulations and Their Impact**

The upcoming regulations by Gmail and Yahoo, focusing on enhanced authentication, simplified un-subscription, and stricter spam thresholds, are set to revolutionize the way bulk emails are sent and received. As email becomes a more regulated space, the efficacy of email as a primary tool for outbound sales is likely to diminish.

In 2024, Gmail and Yahoo will enforce new standards that significantly impact the viability of outbound emailing for Revenue Operations (RevOps) teams. These standards include:

1. **Email Authentication**: Gmail and Yahoo will require email senders to authenticate their emails using standard protocols like SPF, DKIM, and DMARC. This requirement is a response to findings that around 40% of senders are not properly implementing these authentication methods.
2. **Single-Click Unsubscribe**: Both platforms will mandate a single-click unsubscribe feature in emails, shifting the focus to user consent and ease of opting out.
3. **Strict Spam Rate Thresholds**: The precise thresholds haven't been defined, but there will be a lower limit for acceptable spam rates.

These changes primarily affect bulk senders, defined as those sending over 5000 messages a day to Gmail addresses. The enforcement of these standards will require RevOps teams to invest more resources into compliance and email system management, potentially reducing the efficiency of email as an outreach tool.

### Will the Outbound Email Juice Be Worth The Squeeze?

Even with the existing, looser restrictions on email outreach, the effectiveness of cold emailing is not particularly strong. [A comprehensive study of 12 million outreach emails revealed that:](https://backlinko.com/email-outreach-study)

1. **Low Response Rates**: Only 8.5% of outreach emails receive a response, indicating a vast majority are ignored or deleted.
2. **Follow-up Efficiency**: Sending follow-up messages can significantly improve response rates. Just one additional follow-up can boost replies by 65.8%, and multiple follow-ups have been shown to double response rates.
3. **Multiple Contacts**: Emails sent to several contacts at the same organization have a 93% higher response rate than those sent to a single person.

These findings highlight the need for volume by way of mailing list size, number of emails to a single person and the fact that even to get a response from one company you need multiple cold emails sent to stakeholders in the same organization to see an increase in response rates.
With the impending stricter send limit regulations from Gmail and Yahoo, which demand more rigorous authentication and lower spam thresholds, the hurdles for RevOps teams in executing effective email campaigns will increase exponentially.
The combination of already low response rates and the need for heightened compliance could further diminish the viability of outbound emailing as a primary outreach strategy.

Emailing will still be vital for inbound nurturing and will be used as such by the organizations because the yield of inbound nurturing email drips far far outweighs that of outbound emails.

### Fractional SDRs: The New Vanguard of Outbound Sales Jobs

**So the question arises, what communication methods are RevOps teams going to rely on to build and scale their Outbound efforts?**

In this new era, where emails not only risk getting lost in crowded inboxes but also soon will not be able to be sent at the volume it currently is, cold calling will emerge as a powerful tool for direct and personalized interaction.

 Cold calling allows for real-time assessment of client interest, instant responses to queries, and tailoring conversations to specific client needs. This direct approach, free from the constraints of email filters and spam folders, offers a fresh and effective path for outbound sales.

Fractional SDRs, operating on a part-time or contract basis, are becoming increasingly indispensable in the outbound sales strategy. These professionals offer flexibility, specialized skills, and cost-effectiveness, making them valuable assets for businesses aiming to scale rapidly. In today's gig economy, where adaptability and specialization are key, the role of fractional SDRs is more relevant than ever.

### Glencoco.com: A Platform for Fractional SDR Jobs

Glencoco.com offers an innovative platform tailored for fractional SDRs, providing them with advanced tools and features to enhance the cold calling experience. The platform includes:

1. **CRM Lead View**: This feature allows SDRs to manage prospect information effectively, adding and saving leads from campaigns into their call backlog for seamless communication with Account Executives (AEs).
2. **Automated Dialer**: The Automated Dialer supports power dialing and targeted dialing for select leads, optimizing the efficiency of outbound cold calling activities.
3. **Scheduler and Meeting Tracking**: Integrated with Calendly, this feature ensures seamless meeting scheduling and fair distribution among AEs, enhancing coordination in the outbound sales cycle.
4. **Instant Payouts and Leaderboards**: Fractional SDRs are incentivized with instant payouts for qualified meetings, fostering a competitive environment that rewards consistent outbound sales efforts.

For SDRs and those looking to break into tech sales, embracing the role of a fractional SDR can be a strategic move. The flexibility and variety offered by platforms like Glencoco.com not only hone your sales skills but also provide a unique opportunity to work with diverse clients and campaigns, broadening your experience and expertise in the field.

## The Renaissance of Outbound Cold Calling

The tightening of email regulations signals a pivotal shift towards more traditional, yet persistently effective, methods of sales outreach like Outbound Cold Calling. 
[The stats of cold calling speak for themselves](https://www.rainsalestraining.com/blog/infographic-30-sales-prospecting-stats-and-what-they-mean-for-sellers) and the impact of fractional SDRs, empowered by platforms like Glencoco, is becoming integral in driving the outbound sales goals for many companies.
For SDRs and aspirants in tech sales, this is an opportune moment to adapt, embrace new roles, and harness the power of direct communication to make a significant impact in the outbound sales world.

As we delve deeper into the implications of the upcoming email restrictions by Gmail and Yahoo, it's essential to understand why Revenue Operations (Rev-Ops) teams are increasingly turning towards Outbound Cold Calling. The necessity to build a robust outbound pipeline remains a constant, and with email becoming a more challenging avenue, the focus is shifting. This shift is not just about adopting new strategies but also about rethinking the operational model of sales teams, making platforms like Glencoco.com a go-to solution.

1. **Need for a Reliable Pipeline**: Rev-Ops teams are responsible for ensuring a steady flow of leads. With email deliverability becoming uncertain, cold calling stands out as a more reliable method to maintain this pipeline.
2. **Direct and Personal Engagement**: Outbound Cold Calling allows for immediate interaction and personal connection, which can be crucial in understanding and meeting the needs of potential clients.
3. **Immediate Feedback and Adaptability**: Phone conversations provide instant feedback, enabling sales teams to quickly adapt their strategies, a luxury that emails do not offer.
4. **Compliance with Regulations**: Unlike emails, which are increasingly subject to stringent regulations, cold calling, when done correctly, faces fewer regulatory hurdles.

### Why Rev-Ops Teams Prefer Platforms Like Glencoco.com

1. **Reduced Risk and Increased Flexibility**: Hiring in-house SDRs for cold calling campaigns involves significant investment and risk. Platforms like Glencoco.com offer a more flexible and less risky alternative, allowing Rev-Ops teams to scale their efforts up or down based on real-time needs.
2. **Access to Skilled and Trained Talent**: Glencoco.com provides access to a pool of trained and experienced fractional SDRs. This eliminates the time and resources needed for training and onboarding new in-house staff.
3. **Cost-Effective Solution**: With fractional SDRs, companies only pay for the service they need, when they need it. This model is more cost-effective compared to maintaining a full-time, in-house team.
4. **Diverse Experience and Expertise**: Fractional SDRs on platforms like Glencoco.com bring diverse experiences from working across various industries and campaigns. This diversity enriches the quality of outreach and can lead to more innovative approaches.
5. **Consistent Addition of New Campaigns**: Glencoco.com is continually adding new cold calling campaigns, offering a wide array of opportunities for fractional SDRs. This constant influx of new campaigns ensures that Rev-Ops teams have access to fresh and varied approaches for their outbound strategies.
6. **Success Stories and Case Studies**: Glencoco.com's blog features numerous case studies highlighting the success of their approach. These real-world examples provide insights into the effectiveness of using a platform like Glencoco for outbound sales efforts.

### Case Studies: Demonstrating the Impact

Glencoco.com’s blog is replete with case studies showcasing the success of their fractional SDR model.
These case studies are not just success stories; they are testaments to the strategic advantage that Glencoco.com offers. For instance, [Glencoco’s case study with Docjuris](https://www.glencoco.com/case-study-docjuris). It demonstrates how an AI legal tech startup leveraged Glencoco to entirely replace its inhouse SDR team with Glencoco’s fractional SDRs and generate over 725k in pipeline in just 6 months.

These case studies underscore the flexibility, scalability, and effectiveness of Glencoco.com’s model, making it an attractive option for Rev-Ops teams looking to optimize their outbound sales strategies and as an avenue for SDRs to quickly deliver value and get compensated immediately.

### The Growing Trend and Opportunities in Outbound Sales Jobs

The shift in [outbound sales](https://www.glencoco.com/outbound-sales-strategies-tools-fractional-sdrs-guide) dynamics is not just a challenge; it’s a burgeoning opportunity for those in the sales field. As companies increasingly adopt platforms like Glencoco.com for their outbound efforts, the demand for skilled fractional SDRs is set to rise. This trend presents a unique opportunity for sales professionals to capitalize on the growing demand for outbound cold calling expertise.

Platforms like Glencoco.com are at the forefront of this change, offering a steady stream of opportunities for fractional SDRs. With the addition of 2-3 new b2b campaigns each week, offering between $200-$1000 per qualified meeting, the platform ensures that SDRs have steady access to diverse and challenging projects that will reward them for their success accordingly.

### The Future of Outbound Sales Jobs

The future of [outbound sales jobs](https://www.glencoco.com/individual) looks promising, especially for those who adapt to the evolving landscape. With email facing more restrictions, the skills and expertise required for effective cold calling are set to become more valuable. Platforms like Glencoco.com are paving the way for this new era of outbound sales, offering a more dynamic, flexible, and fruitful career path for SDRs.

As Rev-Ops teams increasingly rely on fractional SDR services for their outbound strategies, the role of platforms like Glencoco becomes integral to the sales ecosystem and will create an abundance of tech sales jobs.

Get started as a Fractional SDR by signing up on [Glencoco.com](http://Glencoco.com) today!

Email Sending Restrictions Poised To Herald a Resurgence in Outbound Cold Calling Jobs

Discover the growing opportunities in outbound sales jobs. Learn how platforms like Glencoco.com are revolutionizing the industry with fractional SDRs. Find out how to capitalize on the evolving landscape and embark on a fruitful career in outbound sales. Sign up on Glencoco.com today!

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Gmail

Outbound Sales Job Growth: Leveraging Cold Calling in a Restricted Email Era

**Introduction**

In the dynamic landscape of business development and customer acquisition, **outbound sales** stand as a cornerstone, pivotal in charting the course of a company's growth and success. At its core, outbound sales is the proactive approach of reaching out to potential customers, often before they have expressed a direct interest in a product or service. This strategy is crucial in today's market, where standing out amidst a sea of competition is more challenging than ever. It's about seizing the initiative, stepping beyond the confines of passivity, and engaging potential clients directly. The importance of outbound sales cannot be overstated; it's the driving force behind generating new leads, building brand awareness, and ultimately, closing deals.

In this intricate play of sales dynamics, **fractional Sales Development Representatives (SDRs)** are emerging as an indispensable role.

These professionals, often leveraging their expertise on a part-time or contract basis, are the [vanguard of outbound sales strategies](http://glencoco.com/individual). They bring a unique blend of flexibility, specialized skill sets, and cost-effectiveness, making them invaluable assets for businesses looking to scale their sales efforts rapidly. This approach is increasingly relevant in today's gig economy, where adaptability and specialization are key. 

This article will provide you with Outbound sales cold calling tips you can quickly leverage as a fractional SDR on [glencoco.com](http://glencoco.com).

### Cold calling as a cornerstone of outbound sales:

The resurgence of **cold calling** in the outbound sales arena is a testament to its enduring effectiveness.

In an era where cold emails often disappear into the digital abyss of overcrowded inboxes, cold calling emerges as a beacon of direct and personal interaction. Unlike emails that require a level of activation energy from the prospect to engage, cold calls cut through the noise, allowing real-time assessment of intent, teasing out value, and generating interest on the spot. This immediacy is a game-changer, offering an opportunity to gauge a prospect's interest instantly, respond to their queries, and tailor the conversation to their specific needs and pain points.

The statistics speak for themselves, underscoring the significance of cold calling in outbound sales. [According to a comprehensive study by Crunchbase](https://about.crunchbase.com/wp-content/uploads/2020/01/Cold_Calling_Tips_Sale_Reps-V4.pdf), cold calling remains a highly effective strategy, with a significant percentage of decision-makers preferring phone communication over email or other forms of contact.

This preference highlights the personal touch and immediacy that cold calls provide, making them a potent tool in the arsenal of any sales professional.

![Crunchbase metrics.png](https://prepared-actor-750539f6a6.media.strapiapp.com/Crunchbase_metrics_d41e7274af.png)

This article aims to elevate the art of cold calling for fractional SDRs engaged in outbound sales.
We will dive deep into strategies, techniques, and nuances that can transform your cold calling efforts from mere attempts to strategic, result-oriented conversations. By enhancing your cold calling skills, you will not only boost your ability to connect with potential clients but also significantly increase your chances of converting these connections into tangible sales outcomes.

### **Cold Calling Techniques for Outbound Sales Success**

**1. Mastering Your Pitch:**
In outbound sales, the initial pitch is your first impression and can make or break a potential sale. A concise, compelling pitch that quickly encapsulates your company's core competencies and unique value proposition is essential. In outbound sales, your pitch should be tailored to address the specific challenges and needs of your prospect.
It should highlight what sets your product or service apart, providing a clear and persuasive reason why the prospect should be interested. This targeted approach in outbound sales not only grabs attention but also positions your offering as the solution to the prospect's unique problems, increasing the likelihood of engagement and further discussion.

**2. Engaging Questions:**
Asking open-ended questions is a vital skill in outbound sales. These questions encourage the prospect to share more about their needs and challenges, providing valuable insights that can guide your sales approach. In outbound sales, your aim is to build a conversation, not deliver a monologue. By engaging the prospect with thoughtful questions, you demonstrate your interest in their situation and create an opportunity for a meaningful exchange. This strategy in outbound sales not only keeps the prospect engaged but also helps you to tailor your pitch more effectively to their specific needs.

**3. Positive Attitude:**
A positive attitude, especially in outbound sales, can be your greatest asset. Smiling while talking, though unseen, significantly impacts your tone, making you sound more approachable and confident. This subtle yet powerful technique in outbound sales can change the entire dynamic of a call. A smile can be 'heard' and felt, conveying enthusiasm and positivity. In outbound sales, this approach not only helps in building rapport but also sets a pleasant tone for the conversation, making it more likely for the prospect to engage positively with your pitch.

**4. Brevity and Clarity:**
Clarity and brevity are crucial in outbound sales calls. Your message should be concise yet clear enough to convey the key benefits of your offering. In the fast-paced world of outbound sales, attention spans are short, and time is precious.

According to one study, a successful cold call lasts 5 min and 40 seconds on average and an unsuccessful one lasts 3 mins and 14 seconds on average. This means, at best, you have less than 6 minutes to:

- Establish Trust
- Demonstrate Value
- Handle Objections
- Qualify The Prospect
- Book A Meeting

By being succinct and articulate, you ensure that your key points are delivered effectively without losing the prospect's interest. This approach in outbound sales ensures that your message is not only heard but also remembered, which is essential for follow-up conversations and potential conversions.

**5. Listen for Nuance in Outbound Sales:**

Understanding nuance in a prospect's response, especially when handling objections, is a critical skill for SDRs in outbound sales. The subtle differences in how a prospect voices an objection can significantly impact the direction and outcome of a sales call. For instance, consider this common objection handling scenario in pitching a SaaS product:

When a prospect says, “We already do this in-house,” it presents a straightforward objection, indicating satisfaction with their current process. However, a slight change such as “But we already do this in-house,” brings an entirely different tone to the conversation. This addition of “but” subtly suggests that the prospect is comparing their existing process with what you're offering. It indicates a window of opportunity, showing that they are open to considering alternatives, even if they haven't fully realized it yet.

In outbound sales, being attuned to such nuances is vital. The second scenario, where the prospect uses “but,” hints at an underlying curiosity about your product. They are essentially inviting you to provide them with compelling reasons why your solution is superior. This is a crucial moment for an SDR, as it opens the door to further engagement, moving beyond mere objection handling to demonstrating the value of your offering.

Recognizing these subtle cues can transform a routine outbound sales call into a potential meeting or demo. It’s about picking up on the prospect's tone and choice of words, which often reveal more than the content of the conversation itself. A good SDR will respond to both objections effectively, but the real skill lies in identifying the prospect who is gradually warming up to your pitch. This insight can help steer the call towards booking a meeting, showcasing your solution in action, and ultimately, advancing the outbound sales process.

Such nuanced listening is not just about hearing the words; it's about understanding the intent and mindset behind them. This skill enables SDRs in outbound sales to tailor their approach in real-time, making each interaction more personalized and effective. By honing this ability, SDRs can significantly increase their chances of converting a skeptical prospect into a genuinely interested one, thereby enhancing their success in outbound sales.

**6. Close-Ended Decisions vs. Open-Ended Decisions in Outbound Sales**

In outbound sales, guiding prospects towards close-ended decisions rather than open-ended ones can significantly accelerate the sales process. This approach is about framing questions in a way that leads to more decisive and prompt responses, effectively moving the sales conversation forward.

Take, for instance, the process of scheduling a meeting or a demo. Asking a prospect, “What works better for you, Tuesday, Wednesday, or Friday?” is a close-ended approach. It presents specific options and encourages the prospect to make a quick decision from the choices given. This method is much more effective in outbound sales than asking an open-ended question like, “What is a good time for you?” The latter can lead to delays as it puts the onus on the prospect to think through their schedule and decide, which can prolong the decision-making process.

In outbound sales, time is of the essence. Close-ended questions streamline the decision-making process. By offering a limited set of options, you simplify the prospect's decision-making. This tactic not only makes it easier for them to choose but also shows that you value their time and are considerate of their busy schedule.

Moreover, this strategy in outbound sales subtly takes control of the conversation. It demonstrates assertiveness and efficiency, qualities that prospects often appreciate in sales interactions. By steering the conversation with close-ended questions, you also reduce the likelihood of indefinite responses and increase the chances of securing a commitment, whether it's for a follow-up call, a meeting, or a demo.

### Enabling Fractional Outbound Sales With Technology

The effort metric for outbound sales cold calling is high!

The Glencoco SDR platform is designed to revolutionize the process of outbound sales, particularly for fractional SDRs, by providing a suite of advanced tools and features that streamline and enhance the cold calling experience.

**1. CRM Lead View for Efficient Outbound Sales Management:**

![Pipeline view.png](https://prepared-actor-750539f6a6.media.strapiapp.com/Pipeline_view_611ea227b2.png)

Glencoco's CRM offers fractional SDRs an intuitive Kanban and list view to manage prospect information effectively. This feature is a game-changer in organizing outbound sales activities. It allows SDRs to add and save leads from campaigns into their call backlog, facilitating seamless communication with Account Executives (AEs) responsible for demos. Additionally, the platform enables SDRs to update and manage account views that encompass multiple leads, ensuring a well-organized and efficient approach to outbound sales.

**2. Automated Dialer for Optimized Outbound Sales Calls:**

![Dialer View.png](https://prepared-actor-750539f6a6.media.strapiapp.com/Dialer_View_2d81d03f7a.png)

The Glencoco Automated Dialer is a standout feature for outbound sales. It supports two modes: power dialing and targeted dialing for select leads. In power dialing, the dialer prioritizes leads based on local times with high response rates, enhancing the efficiency of outbound cold calling activities. The dialer is TCPA compliant, intelligently managing call recordings based on the prospect's state consent laws. It ensures connections with prospects are made within optimal calling windows, from 8:30 am to 7 pm in the prospect's local time. Post-call, SDRs can quickly disposition calls and set up email follow-ups for AEs, streamlining the outbound sales process.

**3. Scheduler and Meeting Tracking for Outbound Sales Efficiency:**

![Scheduler View](https://prepared-actor-750539f6a6.media.strapiapp.com/Scheduler_View_b4da25acba.png)

For seamless meeting scheduling during outbound sales calls, Glencoco integrates with Calendly. This integration is tailored to prioritize AE availability and uses a round-robin system for booked meetings, ensuring fair distribution among AEs. The Kanban board allows SDRs to track meeting statuses and discuss specifics with AEs, enhancing coordination and effectiveness in the outbound sales cycle.

**4. Instant Payouts and Leaderboards to Motivate Outbound Sales Success:**

![Leaderboard View](https://prepared-actor-750539f6a6.media.strapiapp.com/Leaderboard_View_8306eede3f.png)

Glencoco incentivizes its fractional SDRs with instant payouts to their connected Stripe accounts when a meeting is qualified by the customer AE, typically within 24 hours of the meeting.
The payouts range from $200 to $1,000 per qualified meeting and are not subject to a deal closing, quotas or commission caps.
Additionally, campaign-specific leaderboards offer spiffs, with a $500 bonus for SDRs leading in qualified meetings per campaign each month, fostering a competitive environment that rewards consistent outbound sales efforts on campaigns.

Glencoco's dialer and its suite of features are tailor-made for fractional SDRs, driving efficiency, motivation, and success in outbound sales. With its user-friendly CRM, automated dialer, efficient scheduling, and rewarding incentives, Glencoco is unlocking the earning potential for Sales Development Representatives by creating a tech enabled platform that enables fractional SDRs to thrive in the field of outbound sales calling.

### **Conclusion: Elevating Outbound Sales Success for Fractional SDRs**

In conclusion, mastering outbound sales, especially in the realm of cold calling, requires a blend of strategic communication, keen listening skills, and the right technological support. Glencoco's innovative platform emerges as a game-changer for fractional SDRs in this domain. By providing a comprehensive suite of tools and features, Glencoco empowers SDRs to excel in outbound sales with greater efficiency and effectiveness.

The integration of a user-friendly CRM, an automated dialer optimized for high response times, seamless scheduling, and an incentivizing payment structure transforms the way fractional SDRs engage in outbound sales. This modern approach not only streamlines the sales process but also enhances the quality of interactions between SDRs and prospects. The focus on key techniques like crafting a compelling pitch, engaging prospects with pertinent questions, maintaining a positive attitude, ensuring brevity and clarity in communication, listening for nuances, and guiding prospects towards close-ended decisions, all contribute to the success of outbound sales strategies.

Glencoco's platform, with its immediate payout system and leaderboards, adds a layer of motivation and competition, driving SDRs to push the boundaries of their sales capabilities. This not only benefits the SDRs in terms of earnings and career growth but also aids businesses in scaling their sales efforts effectively.

Outbound Sales Tips & Tech To Guarantee Fractional SDR Success

Unlock outbound sales success with Glencoco's cold calling tips and cutting edge outbound sales tech for fractional SDRs. Explore proven cold calling techniques, advanced strategies, and the latest tools to enhance your sales performance. Gain tips for engaging potential clients, handling objections, and closing deals effectively in the competitive world of outbound sales.

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Outbound Sales Success: Cold Calling Strategies and Sales Tech for Fractional SDRs



In an ever-evolving digital sales landscape, where channels of communication continue to diversify and strategies are perpetually reshaped, there remains a steadfast beacon for B2B enterprises – outbound sales calling. While some may hastily dismiss it as a relic, for high ticket B2B sales, it emerges not just as a viable option but an indispensable strategy. When the stakes are high, with [contract values exceeding the $15,000/yr threshold](https://www.xaaspricing.com/how-are-saas-companies-approaching-high-acv-deals-in-the-era-of-plg/), the sheer efficacy and directness of outbound sales calling come to the forefront.

**Starting at The Top With Outbound Sales Calls**

High-ticket B2B sales are inherently complex, not merely because of the monetary value but due to the intricacies of the products or services being traded. When an organization is considering an investment in a complex enterprise product, the decision is seldom made on a whim or based on a catchy online advertisement. Such decisions are usually strategic, deliberated upon, and more often than not, made top-down. Leaders and decision-makers at the highest echelons of a company play an instrumental role in making these choices.

Given this hierarchy of decision-making, it's crucial to consider how these C-suite executives prefer to be approached. [A remarkable 57% of these decision-makers indicate a preference for being contacted by phone as the first point of outreach](https://about.crunchbase.com/wp-content/uploads/2020/01/Cold_Calling_Tips_Sale_Reps-V4.pdf). The reason is evident; phone calls allow for immediate, two-way dialogue. Questions can be asked and answered in real-time, concerns can be addressed instantly, and the authenticity of a human voice often establishes the first layer of trust in a potential long-term business relationship.

**A Head Start on Proving PMF with Outbound Sales Calls**

For emerging B2B products entering the market, the race isn't just about capturing attention but also about capitalizing on it expediently. While inbound marketing strategies, with their content marketing, SEO, and SEM tactics, have their strengths, they often require time to mature and yield results. Outbound sales calling offers these companies a rapid gateway to initiate direct conversations with potential clients.

When a B2B company is ready to launch a new product, they don't have the luxury to wait for months, sometimes years, for their inbound efforts to generate sufficient traction. Every day that passes without a qualified lead adds to the product's time-to-market and reduces its competitive edge. This is where outbound sales calling becomes the knight in shining armor, facilitating a swift path to a qualified deal pipeline. It's proactive, allowing companies to target specific industries, demographics, or company sizes, ensuring they pitch to prospects that are most likely to convert.

**Nurturing the Dormant Inbound Flame with Outbound Sales Calling**

A healthy Inbound leadstream is undoubtedly a major asset for any B2B company and something every company should strive to achieve. However, It is a fact that a significant volume of inbound leads, despite the efforts invested in acquiring them, remain unconverted. A staggering 79% of these leads, having once shown interest, get trapped in a cycle of sporadic nurturing emails, which more often than not, end up buried in an overflowing inbox. For companies, this represents a two-fold loss: potential revenue and the cost of acquiring these leads.

The solution? Outbound sales calling. By reaching out to old inbound leads through a phone call, companies have the opportunity to re-engage, reignite interest, and understand the reasons they didn't convert in the first place. Perhaps they had a question that remained unanswered, maybe they needed a customized solution, or perhaps they simply forgot. A call can uncover these hidden objections and address them head-on, reviving dormant leads and ensuring the initial acquisition effort and spend weren’t in vain.

---

As we delve deeper into the nuances of high ticket B2B sales, it becomes abundantly clear that outbound sales calling is far from outdated. It’s an avenue that promises directness, swiftness, and rejuvenation. Whether you’re a startup introducing an innovative solution to the market or an established player with a treasure trove of dormant leads, outbound calling could very well be your catalyst for unprecedented growth. In the subsequent sections, we will unravel the intricacies of each of these points, substantiating them with data, case studies, and actionable insights. So, stay tuned and let’s embark on this journey together.

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## **Access to the C-Suite: The Gateway to Decision Makers**

In the world of B2B sales, particularly when dealing with high-ticket items, decisions are rarely made unilaterally or at lower echelons of a company. It's typically the C-suite executives, those at the helm, that drive purchasing decisions. These individuals don't just look at the cost; they weigh the strategic advantages, the ROI, the long-term implications, and the potential for partnerships. The importance of these decision-makers cannot be stressed enough; they hold the keys to sizeable contracts and long-term collaborations.

### **Why the Phone, and Why the C-Suite?**

Despite technological advancements and the proliferation of communication platforms, the C-suite remains discerning in its preferences. As stated, 57% of C-level decision-makers favor phone calls for initial outreach. This preference isn't merely out of habit; it's rooted in the advantages this medium offers:

- **Efficiency:** Calls offer direct, two-way communication. Instead of a chain of emails spanning days or even weeks, phone conversations can address multiple points in minutes to create enough interest to secure a meeting.
  
- **Clarity:** Voice inflections, pauses, and tonality can convey nuances that written text might miss. This ensures clarity in communication and reduces misinterpretations.

- **Trust:** Hearing a human voice fosters an authentic connection. It initiates trust-building, crucial in high-stake sales where the financial implications are significant.

But accessing the C-suite is no cakewalk. These individuals are often insulated by layers of gatekeepers — from executive assistants to department heads. That's where the art of outbound calling comes into play. Skilled outbound callers, like the SDRs at Glencoco.com, don't just parrot a sales script; they engage, empathize, and entice. They know how to navigate corporate hierarchies, handle objections, and position their call in a manner that resonates with the C-suite's objectives and pain points.

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## **Monetizing Early: The Outbound Advantage for New B2B Products**

Every startup or company launching a new B2B product faces a universal challenge: How to quickly monetize and prove the product’s market fit? Relying solely on inbound marketing, while necessary in the long run, can be time-consuming during the initial phases. Especially as today's climate has VC's placing an overt emphasis on monetization, the product could be groundbreaking, but without revenue, concerns around Product Market Fit will still persist.

### **Outbound Sales Calling: The Proactive Path to PMF**

Outbound sales calling offers a solution to this inertia. Instead of waiting for leads to stumble upon the product, companies can take a proactive stance. They can identify potential clients, understand their needs, and tailor their pitch accordingly. Here's why this approach can be game-changing:

- **Immediate Feedback:** Direct calls provide instant feedback. Companies can gauge reactions, adjust their value proposition, or even tweak their product based on real-time insights.

- **Targeted Outreach:** Instead of casting a wide net, outbound calling allows for targeted outreach. Companies can zero in on industries, sizes, or even specific companies that align best with their product.

- **Relationship Building:** Cold calling, contrary to its name, can warm up potential clients to a new product. The human touch, the ability to address queries immediately, and the chance to offer personalized solutions can pave the way for deeper business relationships.

Moreover, early monetization isn’t just about the immediate revenue. It’s validation. It signals to stakeholders, be it investors, employees, or partners, that the product has a market, that it addresses a genuine need. This validation can be instrumental in securing further investments, attracting talent, and forging strategic partnerships.

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## **The Human Touch: Rekindling Dormant Conversations**

In the quest for new leads, companies often overlook a goldmine — old, dormant inbound leads. These are individuals or entities that showed interest but, for various reasons, didn't convert. While the reasons might vary, from distractions to budget constraints, their potential remains.

### **Outbound Calls: Breathing Life into Dormant Leads**

A staggering 79% of inbound leads don't convert if confined to an inbound-only nurturing process. These leads often get lost in a deluge of emails, ads, and automated messages. However, an outbound call can change this dynamic:

- **Personalized Engagement:** An outbound call can rekindle interest by offering a personalized touch. Maybe the lead had a specific concern that wasn’t addressed. A direct conversation can resolve such issues.

- **Timely Interventions:** Maybe the lead was interested but was waiting for budget approvals or was evaluating other options. A well-timed call can reignite their interest, offering them reasons to consider your product again.

- **Cost-Effective:** Re-engaging old leads can often be more cost-effective than acquiring new ones. These leads are already aware of the product; they don't need introductory pitches. They just need a nudge, a reminder of the product's value proposition.

The reason why companies dont do this more often is because their sales resources are often focused, and rightly so, on the freshest leads to come down the inbound pipeline.


## Harnessing the Power of Outbound Sales: The Glencoco Advantage

After delving deep into the nuances and undeniable strength of outbound sales calling, particularly in the high-ticket B2B realm, the question remains: How can modern businesses harness this tool effectively without the associated overheads, prolonged setup times, and unpredictable costs? The answer: **Glencoco**.

### Revolutionizing Outbound Sales with Glencoco

The outbound sales process, while powerful, is often hindered by traditional challenges. Hiring skilled sales representatives, training them, managing overheads, and dealing with the unpredictability of costs — all these factors can sometimes temper the enthusiasm even before the first call is made. Enter [Glencoco](https://www.glencoco.com), a platform that is not just a solution but a revolution in outbound sales.

**Cost Predictability:** Glencoco shifts the paradigm by introducing a fixed cost per qualified meeting. No more guesswork or unforeseen expenses. This gives businesses the power to precisely model and predict their customer acquisition costs in the outbound channel, enabling them to budget and forecast with unparalleled accuracy.

**Rapid Deployment:** The platform’s tech-enabled capabilities ensure that businesses can quickly deploy highly effective outbound sales campaigns. No more waiting 3 months to hire, train and deploy an outbound sales motion. With Glencoco, your outbound sales engine can be up and running in a week flat.

**Zero Overhead, Maximum Output:** In-house outbound motions can be notoriously expensive. By eliminating overhead costs, Glencoco allows businesses to focus on what truly matters — reaching potential clients and sealing deals. With no upfront costs, the platform is democratizing access to top-tier outbound sales capabilities.

**AI-Enabled Training:** The future of sales lies at the intersection of human expertise and technological innovation. Glencoco stands at this crossroads. Its AI-enabled training modules ensure that the platform's talented and vetted fractional Sales Development Representatives (SDRs) are able to effectively train in and champion a company's product effectively enough to qualify prospects and set quality demos in record time.

### The Glencoco Edge: Talented SDRs,  Powerful Sales Tech, Predictable Pricing, Ready To Go

While each feature of Glencoco is impressive in its own right, it’s the combination that truly sets it apart. Businesses no longer have to choose between quality and cost-effectiveness. With Glencoco, they get both. Moreover, the platform seamlessly integrates into existing CRM workflows, ensuring that businesses can start benefiting from day one.

In an era where every competitive edge counts, Glencoco offers businesses the ultimate advantage in outbound sales. As we've established, reaching the C-suite, monetizing products early, and rekindling dormant leads are all critical. With Glencoco, not only are these objectives achievable, but they're also now more efficient and effective than ever.

## Conclusion: The Outbound Renaissance with Glencoco

In conclusion, while the merits of outbound sales calling are undeniable, it’s platforms like Glencoco that are propelling it into a new age. Businesses, whether Series A startups or established giants, now have a tool that aligns with the modern demands of speed, efficiency, and ROI. If outbound sales is the journey to business growth, think of Glencoco as the turbocharged vehicle that gets you there faster and smarter.

For those ready to redefine their outbound sales success, the future awaits on [Glencoco](https://www.glencoco.com). Dive in, harness the power of modern outbound sales, and watch as the Glencoco SDRs open doors to revenue.

## Glencoco Customer's Outbound Sales Case Studies:
- [DocJuris Outbound](https://www.glencoco.com/case-study-docjuris)
- [Zitti Outbound](https://www.glencoco.com/case-study-zitti)
- [Nascar Outbound](https://www.glencoco.com/case-study-nascar)

Why Outbound Sales Calling Remains a Cornerstone for High Ticket B2B Sales

Discover how Outbound Sales remains crucial for B2B success. Dive into the benefits of phone outreach, strategies for early monetization, and re-engaging dormant leads with the innovative solutions of Glencoco.com.

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Transforming B2B Outcomes with Outbound Sales on Glencoco

### ************************For Seed - Series A Companies************************

- **Use Case 1 (Product Marketing, Sales):** You’re looking to test and deploy outbound messaging to a certain set of your ICPs and collect recorded feedback via call transcripts to take back to your Product Marketing and Sales team
- **Use Case 2 (Demand Gen, Sales):** You have a proven outbound messaging talk track ready and you’re looking to reach out to as many of your ICPs as possible in a highly scaleable, brand-message-standardized way
- **Use Case 3 (Sales Recruiting, Sales Enablement):** You are looking to grow your SDR/BDR/Inside Sales team and are looking for a de-risked way to convert already-certified sales professionals into full-time roles at your company

### ************************For Series B+ Companies************************

- **Use Case 1 (Demand Gen, Sales):** You have a proven outbound messaging talk track ready and you’re looking to reach out to as many of your ICPs as possible in a highly scaleable, brand-message-standardized way
- **Use Case 2 (Sales Recruiting, Sales Enablement):** You face issues with high turnover with your SDR teams and search and recruiting costs are impacting your business
- **Use Case 3 (Sales Recruiting, Sales Enablement):** You are looking to grow your SDR/BDR/Inside Sales team and are looking for a de-risked way to convert already-certified sales professionals into full-time roles at your company

### ************************For Professional Sports Teams/Event Sponsorships************************

- **Use Case 1 (Sales):** You’re looking to reach out to local businesses in a highly scaleable, brand-message-standardized way

### ************************For Overseas Companies looking to GTM in the US************************

- **Use Case 1 (Sales):** You have a great service or SaaS product, know that the biggest B2B market is in the US, and you’re looking for ways to generate outbound conversations with US-based companies

### ************************For Highly Seasonal and Opportunistic Sales Cycles************************

- **Use Case 1 (Sales):** Because your sales cycles are highly seasonal, you’re looking for a way to quickly generate outbound campaigns to catch high seasonality waves and adjust supply as needed

### ************************For Upsells************************

- **Use Case 1 (Sales):** You have a wide footprint of existing customers and are looking for scaleable outreach to educate them about additional product offerings and upsell into your existing customers

### ************************For Home Improvement/Real Estate/Insurance************************

- **UC1 (Demand Gen, Sales):** You have a proven outbound messaging talk track ready and you’re looking to reach out to as many of your ICPs as possible in a highly scaleable, brand-message-standardized way
- **UC2 (Sales Recruiting, Sales Enablement):** You face issues with high turnover with your SDR teams and search and recruiting costs are impacting your business
- **UC3 (Sales Recruiting, Sales Enablement):** You are looking to grow your SDR/BDR/Inside Sales team and are looking for a de-risked way to convert already-certified sales professionals into full-time roles at your company

Glencoco Customer Use Cases

This post includes some helpful examples of real use cases from Glencoco customers and helps clarify if Glencoco may be suited for your business!

## The Challenge

The industry average tenure of a Sales/Business Development Rep is 6-9 months. To put that in perspective, it means that whether you have a 2-person SDR team or a 100-person SDR team, in 1 year’s time, your entire team is gone. There are significant shadow costs associated with this high churn: search time, recruiting costs, interview time, training time on tools, processes, the sales playbook. The worst part is, it’s even harder to find good SDR Managers in the market. Almost every company, small or enterprise, understands the challenge and pain of this setup.

## Docjuris Business Overview
[Docjuris](https://www.docjuris.com) is a venture-backed seed-stage company
based in Houston selling a premium, high-end contract management software solution with AI features to senior Decision Makers at companies negotiating a minimum of 20 B2B contracts a month. Their sales cycles take 6-9 months on average, with high contract values and a department that’s known for being thorough in their evaluation process.

## Strategy
Docjuris uses a multi-channel approach to generating pipeline, consisting of conferences, outbound emails, SEO and paid ads, and senior Enterprise Sales Executives. Initially, they hired a team of full-time SDRs and also used Glencoco to supplement their outbound pipeline in parallel. The typical profile of the SDR they hired were more junior reps earlier in their
careers. What they found was that for their senior Decision Maker persona, namely General Counsels and VPs of Procurement at mid-market to enterprise companies, the older, more experienced business development professionals who actively prefer remote, flexible work, turned out to perform better and more consistently in connecting on phone calls and winning sales qualified meetings. As a result, they decided to lay off their entire in-house SDR team, integrate their Salesforce CRM to the Glencoco platform, and generate sales qualified meetings on a contingent outcome basis as they realized how much more cost-effective and higher ROI this approach was.

## Where Glencoco Comes In
**Glencoco is not a SaaS tool in the traditional sense with licensing fees, onboarding costs where you need to justify cost per user.** Glencoco was designed by and for Growth teams to set up, monitor, manage, and pause an outbound cold calling campaign as easily as they could set up a Linkedin or Instagram ad campaign. 

With Glencoco’s native Salesforce CRM integration, Docjuris has been able to bi-directionally sync its entire set of leads and upload them into a campaign with tiered pricing for conversions, consisting of:

- Inbound leads
- Cold outbound leads
- Conference attendees
- Prospects that have opened outbound email sequences multiple times

and generate consistent sales qualified meetings with minimal SDR management overhead.

## Docjuris Results
The following are the results that Docjuris has been able to generate after replacing its entire SDR team, without paying SaaS subscription fees, hiring additional Sales Development Reps, and paying only per qualified outcome.

_Snapshot as of August 30, 2023_
- Duration: 6 months
- Sales Cycle Length: 6-9 months
- Campaign Industry Focus: MM-Enterprise (companies negotiating >20 B2B contracs per month)
- Opportunities Generated: 31
- Pipeline: ~$732,540
- Pipeline at 90% closed won: $47,940
- Spend: ~$17,500
- Implied 1st Year ACV/CAC: 2.74
- NPS Score: 10/10


>You guys are doing great work. Probably the most successful sales vendor we use, so feel free to use that as a reference point.. I think what I appreciate is Glencoco's attention to detail and curiosity. And I think that's why you're successful so far. I mean Glencoco, they're finding the signals.

Henal Patel, CEO of Docjuris

## Interested in Listing Your Business in Our Marketplace?
Publish an outbound campaign for your business for zero upfront cost [here](https://customer.glencoco.com)

AI Contract Management Software Company Replaces its SDR Team to Embrace the Future of Sales

How Docjuris tried Glencoco and Decided to Replace Their SDR Team to Generate Meetings more Cost-Effectively and Win Real Deals

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Contract Red Lining

## The Challenge

Professional sports is a massive industry, and are a huge attraction for businesses looking for marketing and brand awareness initiatives. Whether it’s sponsorships, season ticket holder outreach, VIP concert ticket sales, outbound efforts can have a huge impact in connecting businesses or customers with professional sports teams and athletes.

## Ryan Ellis' Business Overview
[Ryan Ellis Racing](https://www.ryanellisracing.com) is a professional NASCAR driver competing full-time on the Xfinity Series, driving the No. 43/45 Chevrolet Camara for Alpha Prime Racing. With a former background as a Lead Generation/Marketing Director at Technology companies, Ryan Ellis applies his previous B2B demand generation experience to separate himself and his team from other drivers on tour by utilizing B2B marketing tactics to generate sales qualified meetings with blue-collar business owners and Head of Marketing at regional companies around where his upcoming races are.

## Strategy
To fund his upcoming races, Ryan Ellis and his team offer two types of event sponsorship packages: a secondary sponsorship, with business logo placement on his racecar and 3-5 VIP track passes, and primary sponsorships, with more prominent business logo placement on his racecar and 15+ VIP track passes. Ryan Ellis uses Glencoco to generate sales qualified meetings by running campaigns using Glencoco’s platform and marketplace to post information about the location of his upcoming races and uploading lead lists into his campaign for Sales Professionals in the Glencoco network to call into. As a result, he’s able to have a high volume of outreach in an incredibly low-overhead way, since his schedule is typically filled to the brim with meetings and events and race preparation.

## Where Glencoco Comes In
**Glencoco is not a SaaS tool in the traditional sense with licensing fees, onboarding costs where you need to justify cost per user.** Glencoco was designed by and for Growth teams to set up, monitor, manage, and pause an outbound cold calling campaign as easily as they could set up a Linkedin or Instagram ad campaign. 

With Glencoco, NASCAR and other organizations can
self-onboard and publish a campaign that:
- Specifies a price per qualified meeting
- The qualification criteria
- Upload a calling script and training modules
- Sync their CRM bi-directionally or upload a CSV
- Connect their AEs’ calendar availability to the
platform
- Set up multiple segmented campaigns
- Pay only per qualified meeting
- Monitor and view results through a dashboard
- Be able to real-time field questions from callers

Ryan Ellis utilized Glencoco to set up an outbound campaign into local businesses in regions close to his upcoming races to solicit event sponsorships.

## NASCAR Results

_Snapshot as of August 30, 2023_
- Duration: 4 months
- Average Sales Cycle: 10 days
- Campaign Industry Focus: Local Businesses around upcoming NASCAR races
- Opportunities Generated: 107
- Races Funded: 8
- NPS Score: 10/10

## Interested in Listing Your Business in Our Marketplace?
Publish an outbound campaign for your business for zero upfront cost [here](https://customer.glencoco.com)

Scalable Event Sponsorship Outreach and Sports Season Ticket Member Outreach with NASCAR

How Professional NASCAR Driver Ryan Ellis Utilizes Glencoco as his Unfair Advantage in Generating Upcoming Race Sponsorships with Local Businesses

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Ryan Ellis Motorsports

## The Challenge

The macro backdrop is challenging for FinTech: the SVB collapse has forced FinTech companies to strategize on how to diversify their deposit base to avoid concentration risk. Furthermore, every company is consolidating/reducing SaaS vendor spend. Finally, typical prospecting strategies like LinkedIn prospecting only work if decision-makers are actually on LinkedIn. So, the question is - how to set up a sustainable channel to outbound to well-performing industries behind the curve on digital transformation like construction, manufacturing, transportation, and digital media that are relatively unimpacted by the slowdown in VC funding and rising interest rates?

## Rho's Business Overview
[Rho](https://www.rho.co) is a Series B neo-bank offering a single-pane-of-glass banking platform offering AP integrations, accounting automation, spend management, corporate card services, checking, and treasury management services. Their GTM includes a heavy outbound motion involving email sequencing and calling into prospects in industries typically unreachable on typical SDR channels like Linkedin and Twitter. Typically, decision makers in industries like construction and manufacturing are open to evaluating solutions that offer integrations for their AP/accounting to save time and costs on manual
reconciliation and reporting, but are simply not aware
that such solutions exist.

## Strategy
A courteous, professional phone call is the single most effective marketing channel to connect with a prospect and deliver a pitch that convinces them to evaluate a solution/service, but this approach is also the most challenging to scalably utilize. Typically this involves hiring full-time SDRs, which incurs recruiting, training, tool spend, and management time and costs. Ken Hoppe, the CEO of Modigie (a mobile number enrichment database) and former EMC/Google Sales Exec, says “we used to run numbers and after accounting for overhead, training, tools,
recruiting/churn, we arrived at ~$4,000” as the cost per qualified meeting!

## Where Glencoco Comes In
**Glencoco is not a SaaS tool in the traditional sense with licensing fees, onboarding costs where you need to justify cost per user.** Glencoco was designed by and for Growth teams to set up, monitor, manage, and pause an outbound cold calling campaign as easily as they could set up a Linkedin or Instagram ad campaign. 

With Glencoco, Rho and other companies can
self-onboard and publish a campaign that:
- Specifies a price per qualified meeting
- The qualification criteria
- Upload a calling script and training modules
- Sync their CRM bi-directionally or upload a CSV
- Connect their AEs’ calendar availability to the
platform
- Set up multiple segmented campaigns
- Pay only per qualified meeting
- Monitor and view results through a dashboard
- Be able to real-time field questions from callers

Rho utilized Glencoco to set up cold calling
campaigns to outbound and call into CFOs and
Controllers in the construction and manufacturing space to drive new customer acquisition in diversified industries beyond the typical startup/tech crowd.

## Rho Results
The following are the results that Rho was able to generate, without paying SaaS subscription fees, hiring additional Sales Development Reps, and paying only per qualified outcome.

_Snapshot as of June 20, 2023_
- Duration: 5 months
- Campaign Industry Focus: Construction, Manufacturing, Digital Media
- Opportunities: 41
- Pipeline (Monthly Card Spend): $6.5M
- Pipeline (Annual Card Spend): $78M
- Application/Activation (Monthly Card Spend): $1.6M
- Application/Activation (Annual Card Spend): $19.2M
- Total Spend: $32,800
- Application/Activation ACV/CAC: $8.7:1 (assumes 1.5% card spend fees.)


>It's been really pleasant to work with the Glencoco team and we appreciate the work that they've done for Rho.

Drew Goldfarb, SDR Manager at Rho

## Interested in Listing Your Business in Our Marketplace?
Publish an outbound campaign for your business for zero upfront cost [here](https://customer.glencoco.com)

Diversifying Customer Footprint Beyond the Tech Startup Ecosystem for FinTechs

How Rho used Glencoco to generate $19.2M in annual card spend in account applications in diversified industries beyond tech/startup companies

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Construction

## The Challenge

There are over 660,000 restaurants in the United States. Restaurant decision makers are incredibly busy, and always on the go. Scaling up door-to-door teams costs money to stand up, and marketing spend targeting restaurant folks typically won’t effectively result in high conversions. What if there were a way to quickly crowd-source an army of cold callers to work
through front-of-house gatekeepers to set meetings as a permanent channel?

## Zitti's Business Overview
[Zitti](https://www.zitti.com) is a seed-stage restaurant software company headquartered in Los Angeles offering a platform that handles food vendor/purchaser payments, invoicing, and order guides product that helps restaurants save 3% or more on food vendor costs by allowing them to easily price compare different vendors on a monthly and real-time basis. They have a distributed sales
team across the United States, but as an early stage company, face challenges in hiring and ramping up their team quickly to handle outreach to their large restaurant TAM.

## Strategy
A courteous, professional phone call is the single most effective marketing channel to connect with a prospect and deliver a pitch that convinces them to evaluate a solution/service, but this approach is also the most challenging to scalably utilize. Typically this involves hiring full-time SDRs, which incurs recruiting, training, tool spend, and management time and costs. Ken Hoppe, the CEO of Modigie (a mobile number enrichment database) and former EMC/Google Sales Exec, says “we used to run numbers and after accounting for overhead, training, tools,
recruiting/churn, we arrived at ~$4,000” as the cost per qualified meeting!

## Where Glencoco Comes In
**Glencoco is not a SaaS tool in the traditional sense with licensing fees, onboarding costs where you need to justify cost per user.** Glencoco was designed by and for Growth teams to set up, monitor, manage, and pause an outbound cold calling campaign as easily as they could set up a Linkedin or Instagram ad campaign. 

With Glencoco, Zitti and other companies can
self-onboard and publish a campaign that:
- Specifies a price per qualified meeting
- The qualification criteria
- Upload a calling script and training modules
- Sync their CRM bi-directionally or upload a CSV
- Connect their AEs’ calendar availability to the
platform
- Set up multiple segmented campaigns
- Pay only per qualified meeting
- Monitor and view results through a dashboard
- Be able to real-time field questions from callers

Zitti utilized Glencoco to set up an outbound campaign into over 20,000 restaurants. From signup to campaign launch, it took them 7 days, and were able to achieve this at a cost per meeting cheaper than a Linkedin ad Cost Per Lead.

## Zitti Results
In the first month of the campaign, Zitti leveraged this crowd-sourced model to receive 100 meetings, a frequency so high that their Account Executives could not easily manage their calendars and so technical changes had to be made to slow the volume of meetings down to keep pace with their business needs.

_Snapshot as of June 27, 2023_
- Duration: 2 months
- Campaign Industry Focus: Restaurant Owners and General Managers
- Net New Customer Trial Signups: 40
- Total Spend: $6,000


>I've since introduced Glencoco to other companies looking to grow their pipeline. Glencoco is awesome.

Dante DiCicco, CEO and Founder of Zitti

## Interested in Listing Your Business in Our Marketplace?
Publish an outbound campaign for your business for zero upfront cost [here](https://customer.glencoco.com)

An Evergreen Outbound Channel for Selling into Restaurants, Studios, Dental Offices, and Properties

How Zitti set up a campaign on the glencoco marketplace to scale up its customer acquisition for its software at an insanely low cost per meeting

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