Glencoco Customer Use Cases

This post includes some helpful examples of real use cases from Glencoco customers and helps clarify if Glencoco may be suited for your business!

By Glen Coco

For Seed - Series A Companies

  • Use Case 1 (Product Marketing, Sales): You’re looking to test and deploy outbound messaging to a certain set of your ICPs and collect recorded feedback via call transcripts to take back to your Product Marketing and Sales team
  • Use Case 2 (Demand Gen, Sales): You have a proven outbound messaging talk track ready and you’re looking to reach out to as many of your ICPs as possible in a highly scaleable, brand-message-standardized way
  • Use Case 3 (Sales Recruiting, Sales Enablement): You are looking to grow your SDR/BDR/Inside Sales team and are looking for a de-risked way to convert already-certified sales professionals into full-time roles at your company

For Series B+ Companies

  • Use Case 1 (Demand Gen, Sales): You have a proven outbound messaging talk track ready and you’re looking to reach out to as many of your ICPs as possible in a highly scaleable, brand-message-standardized way
  • Use Case 2 (Sales Recruiting, Sales Enablement): You face issues with high turnover with your SDR teams and search and recruiting costs are impacting your business
  • Use Case 3 (Sales Recruiting, Sales Enablement): You are looking to grow your SDR/BDR/Inside Sales team and are looking for a de-risked way to convert already-certified sales professionals into full-time roles at your company

For Professional Sports Teams/Event Sponsorships

  • Use Case 1 (Sales): You’re looking to reach out to local businesses in a highly scaleable, brand-message-standardized way

For Overseas Companies looking to GTM in the US

  • Use Case 1 (Sales): You have a great service or SaaS product, know that the biggest B2B market is in the US, and you’re looking for ways to generate outbound conversations with US-based companies

For Highly Seasonal and Opportunistic Sales Cycles

  • Use Case 1 (Sales): Because your sales cycles are highly seasonal, you’re looking for a way to quickly generate outbound campaigns to catch high seasonality waves and adjust supply as needed

For Upsells

  • Use Case 1 (Sales): You have a wide footprint of existing customers and are looking for scaleable outreach to educate them about additional product offerings and upsell into your existing customers

For Home Improvement/Real Estate/Insurance

  • UC1 (Demand Gen, Sales): You have a proven outbound messaging talk track ready and you’re looking to reach out to as many of your ICPs as possible in a highly scaleable, brand-message-standardized way
  • UC2 (Sales Recruiting, Sales Enablement): You face issues with high turnover with your SDR teams and search and recruiting costs are impacting your business
  • UC3 (Sales Recruiting, Sales Enablement): You are looking to grow your SDR/BDR/Inside Sales team and are looking for a de-risked way to convert already-certified sales professionals into full-time roles at your company

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