United States (Remote) — $350 per qualified meeting
this post was created on behalf of one of Glencoco’s clients.
Our client is a leading provider of industrial workforce training and compliance solutions. Their blended programs—short, instructor-led seminars, self-paced online courses, and immersive troubleshooting simulations—help manufacturers and facilities reduce downtime, meet safety and regulatory requirements, and rapidly upskill maintenance technicians. They serve mid-market to enterprise operators across manufacturing, food & beverage, metals, warehousing and distribution, and related industries.
They’re expanding top-of-funnel to support a growing sales team. As a fractional SDR, you’ll open doors with operations and maintenance leaders—Plant Managers, Directors of Maintenance, Operations/Production leaders, and EHS/Training managers—at multi-site facilities looking to standardize training, accelerate onboarding, and close skills gaps.
This is a fractional SDR role, which pays commissions of $350 per qualified meeting.
What you’ll do:
- Build and manage a target account list within manufacturing and industrial facilities
- Execute multi-channel outbound (cold calls, email, LinkedIn) to operations, maintenance, and EHS/training personas
- Qualify prospects against clear criteria and secure discovery meetings for the sales team
- Identify and articulate use cases: onboarding new techs, closing skill gaps (e.g., PLCs, electrical, mechanical, HVAC), and compliance training
- Navigate common objections (e.g., “we already handle training in-house,” “no budget,” “too busy,” “online training didn’t stick,” “union considerations”)
- Maintain clean CRM hygiene, track outreach metrics, and iterate messaging for continuous improvement
- Collaborate with the team to refine sequences, talk tracks, and campaign strategy
What you’ll need to succeed:
- 3–5+ years of SDR/BDR experience with a track record of cold-calling and booking meetings in B2B
- Experience selling into manufacturing, industrial services, facilities, or operations/maintenance/EHS personas
- Strong discovery and qualification skills; comfortable speaking to training, safety, and compliance-related outcomes
- Proven ability to engage Plant Managers, Maintenance/Operations leaders, and similar titles
- Proficiency with CRM and sales engagement tools; data-driven and process-oriented
- Excellent written and verbal communication skills
- Bonus: familiarity with industrial maintenance topics (e.g., electrical systems, PLCs, mechanical/HVAC), compliance frameworks, or union environments; multilingual skills
Ideal customer profile you’ll target:
- Industries: Manufacturing, food & beverage, metals, warehousing/distribution, and similar industrial environments
- Company profile: Facilities with at least 5 full-time maintenance technicians; multi-shift or multi-site is a plus
- Buyer personas: Plant Manager, Director/Manager of Maintenance, Operations/Production leadership, EHS/Training management
- Core needs: Implementing or improving training programs to onboard faster, reduce downtime, ensure safety/compliance, or upskill existing techs
What counts as a qualified meeting (for commission):
- Persona: Meeting with a relevant decision-maker or strong influencer (e.g., Plant/Operations/Maintenance leadership, EHS/Training)
- Fit: Industrial facility with 5+ full-time maintenance technicians
- Need/Interest: Expressed interest in exploring training solutions (instructor-led, virtual, or online) to improve onboarding, close skill gaps, or address compliance
- Timing: Willing to evaluate options within the next 6 months
- Logistics: A 30-minute discovery call scheduled and attended with the AE, with meaningful discussion of current training processes, gaps, and goals
Why this role:
- Tackle a massive and growing market shaped by skills gaps, regulatory pressure, and the need to minimize downtime
- Sell a solution with clear, measurable impact on uptime, safety, and technician performance
- Clear ICP, strong enablement (talk tracks, collateral, and case narratives), and responsive sales leadership
- Flexible, remote, fractional engagement aligned to North American business hours
Compensation:
- Commission-only: $350 per qualified meeting (as defined above)
How to apply:
- Share a brief note highlighting your experience selling to manufacturing/industrial operations and recent outbound metrics (connect-to-meeting rates, qualified meetings/month). Include examples of objections you’ve overcome in similar environments.
What you’ll do:
- Grow top of sales funnel through cold outbound campaigns
- Call into mobile-enriched leads who fit the target persona
- Pitch and qualify those leads
- Generate sales-ready meetings and opportunities for Account Executives using qualification criteria
- Utilize your active listening skills to understand and uncover customer needs and business problems to effectively communicate how the Client can solve them
- Develop strong sales and product knowledge
You’ll receive access to:
- An deep pool of highly targeted, mobile enriched leads
- Best-of-breed power dialer technology, which leverages smart algorithms to optimize the number of conversations you can have each hour
- Easy to use, personal CRM for tracking the accounts you work
- AI-assisted email tools
You should check out this role if:
- You’re excited to work as a freelance SDR, and have the autonomy to work flexible hours
- You’re based in the US and desire to work remotely
- You have a laptop or desktop computer and stable internet connection