Established mid-market company in the Learning Management System (LMS) space

United States (Remote) — $350 per qualified meeting

this post was created on behalf of one of Glencoco’s clients.

Our client is a leading provider of industrial workforce training and compliance solutions. Their blended programs—short, instructor-led seminars, self-paced online courses, and immersive troubleshooting simulations—help manufacturers and facilities reduce downtime, meet safety and regulatory requirements, and rapidly upskill maintenance technicians. They serve mid-market to enterprise operators across manufacturing, food & beverage, metals, warehousing and distribution, and related industries.

They’re expanding top-of-funnel to support a growing sales team. As a fractional SDR, you’ll open doors with operations and maintenance leaders—Plant Managers, Directors of Maintenance, Operations/Production leaders, and EHS/Training managers—at multi-site facilities looking to standardize training, accelerate onboarding, and close skills gaps.

This is a fractional SDR role, which pays commissions of $350 per qualified meeting.

What you’ll do:

  • Build and manage a target account list within manufacturing and industrial facilities
  • Execute multi-channel outbound (cold calls, email, LinkedIn) to operations, maintenance, and EHS/training personas
  • Qualify prospects against clear criteria and secure discovery meetings for the sales team
  • Identify and articulate use cases: onboarding new techs, closing skill gaps (e.g., PLCs, electrical, mechanical, HVAC), and compliance training
  • Navigate common objections (e.g., “we already handle training in-house,” “no budget,” “too busy,” “online training didn’t stick,” “union considerations”)
  • Maintain clean CRM hygiene, track outreach metrics, and iterate messaging for continuous improvement
  • Collaborate with the team to refine sequences, talk tracks, and campaign strategy

What you’ll need to succeed:

  • 3–5+ years of SDR/BDR experience with a track record of cold-calling and booking meetings in B2B
  • Experience selling into manufacturing, industrial services, facilities, or operations/maintenance/EHS personas
  • Strong discovery and qualification skills; comfortable speaking to training, safety, and compliance-related outcomes
  • Proven ability to engage Plant Managers, Maintenance/Operations leaders, and similar titles
  • Proficiency with CRM and sales engagement tools; data-driven and process-oriented
  • Excellent written and verbal communication skills
  • Bonus: familiarity with industrial maintenance topics (e.g., electrical systems, PLCs, mechanical/HVAC), compliance frameworks, or union environments; multilingual skills

Ideal customer profile you’ll target:

  • Industries: Manufacturing, food & beverage, metals, warehousing/distribution, and similar industrial environments
  • Company profile: Facilities with at least 5 full-time maintenance technicians; multi-shift or multi-site is a plus
  • Buyer personas: Plant Manager, Director/Manager of Maintenance, Operations/Production leadership, EHS/Training management
  • Core needs: Implementing or improving training programs to onboard faster, reduce downtime, ensure safety/compliance, or upskill existing techs

What counts as a qualified meeting (for commission):

  • Persona: Meeting with a relevant decision-maker or strong influencer (e.g., Plant/Operations/Maintenance leadership, EHS/Training)
  • Fit: Industrial facility with 5+ full-time maintenance technicians
  • Need/Interest: Expressed interest in exploring training solutions (instructor-led, virtual, or online) to improve onboarding, close skill gaps, or address compliance
  • Timing: Willing to evaluate options within the next 6 months
  • Logistics: A 30-minute discovery call scheduled and attended with the AE, with meaningful discussion of current training processes, gaps, and goals

Why this role:

  • Tackle a massive and growing market shaped by skills gaps, regulatory pressure, and the need to minimize downtime
  • Sell a solution with clear, measurable impact on uptime, safety, and technician performance
  • Clear ICP, strong enablement (talk tracks, collateral, and case narratives), and responsive sales leadership
  • Flexible, remote, fractional engagement aligned to North American business hours

Compensation:

  • Commission-only: $350 per qualified meeting (as defined above)

How to apply:

  • Share a brief note highlighting your experience selling to manufacturing/industrial operations and recent outbound metrics (connect-to-meeting rates, qualified meetings/month). Include examples of objections you’ve overcome in similar environments.

What you’ll do:

  • Grow top of sales funnel through cold outbound campaigns
  • Call into mobile-enriched leads who fit the target persona
  • Pitch and qualify those leads
  • Generate sales-ready meetings and opportunities for Account Executives using qualification criteria
  • Utilize your active listening skills to understand and uncover customer needs and business problems to effectively communicate how the Client can solve them
  • Develop strong sales and product knowledge

You’ll receive access to:

  • An deep pool of highly targeted, mobile enriched leads
  • Best-of-breed power dialer technology, which leverages smart algorithms to optimize the number of conversations you can have each hour
  • Easy to use, personal CRM for tracking the accounts you work
  • AI-assisted email tools

You should check out this role if:

  • You’re excited to work as a freelance SDR, and have the autonomy to work flexible hours
  • You’re based in the US and desire to work remotely
  • You have a laptop or desktop computer and stable internet connection
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